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Beauty Industry

Brad Pitt’s Le Domaine Expands Availability Through Bluemercury

The luxury skincare brand will be a part of Bluemercury’s next drop for The Cache.

Le Domaine, the luxury skincare collaboration between Brad Pitt and Famille Perrin, will be part of Bluemercury’s next drop for The Cache, the retailer’s curated collection of emerging brands—making the brand more readily available to U.S. consumers beginning May 30.
 
“We are very proud to be selected by Bluemercury, well known to be the source for coveted, undiscovered, cutting-edge beauty brands,” says Pierre Perrin, GM Le Domaine. “We share common values and the highest standards in terms of efficacy, quality and naturalness. We are sure that their expert teams will be the best ambassadors for Le Domaine.”
 
Known for its upcycled ingredients from the Château de Beaucastel vineyards and formulas backed by scientific research, Le Domaine products are vegan, gender- neutral, and suitable for all skin types. They are also of 96% to 99% natural origin.
 
“We always seek to provide Bluemercury clients with products that offer a distinct point of differentiation in the market, while also being highly efficacious and feeling luxurious, and Le Domaine is truly exceptional in all regards,” says Tracy Kline, Bluemercury’s Head of Merchandising, Spa and Supply Chain. “We couldn’t be more delighted that they are launching their brand in the U.S. with Bluemercury, and we’re so excited for all that’s to come as a result of this partnership.”
 
With 178 locations across the country and growing, Bluemercury boasts a client-first service model that emphasizes hyper-personalized, high-quality beauty interactions. It offers a highly curated and premium product assortment across a range of categories, and helps people discover their unique self by shining a light on what makes them distinctive.

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